Everyone Deserves Better Milk
A revolution born in the City of Joy to ensure pure fresh milk to every household and bring honesty back to your glass
At Joi Farm, we aren’t just a dairy brand
We are a story rooted in legacy, built on trust, and driven by purity. Part of the larger JIS Group, our journey traces back to 1947, when Sardar Jodh Singh, displaced during the Partition, began his life anew with just a single buffalo. Through relentless hard work and unwavering integrity, he rose to become the largest milk supplier in West Bengal, providing to respected government dairies such as Haringhata, Belgachia, Ganganagar, and even the Military Dairy Farm at Fort William — a testament to his credibility and commitment to quality.
His mission extended beyond dairy. With a strong belief in giving back, he established the JIS Educational Institutions, offering accessible education to all, regardless of background. That spirit of service and quality lives on in Joi Farm today.
We operate our own farms and control the entire supply chain — from feeding the cows to bottling the milk — ensuring every drop is fresh, pure, and minimally processed. Our range, including A2 Milk, Paneer, Yogurt, Drinkable Yogurt, and A2 Ghee, reflects our belief in wholesome, traditional nutrition made with modern care.
His mission extended beyond dairy. With a strong belief in giving back, he established the JIS Educational Institutions, offering accessible education to all, regardless of background. That spirit of service and quality lives on in Joi Farm today.
We operate our own farms and control the entire supply chain — from feeding the cows to bottling the milk — ensuring every drop is fresh, pure, and minimally processed. Our range, including A2 Milk, Paneer, Yogurt, Drinkable Yogurt, and A2 Ghee, reflects our belief in wholesome, traditional nutrition made with modern care.
The Truth About Milk & Dairy Products No One Talks About
More than half the milk and other dairy products sold in India is made from reconstituted milk. Powdered, diluted, mixed - it may look white, but it’s far from pure. At Joi Farm, we believe real milk shouldn’t come with disclaimers. And all our products such as paneer, ghee, yogurt, lassis and smoothies are made from the same pure milk that comes from our dairy.
Reconstituted Milk
Over 50% of packaged milk in India is made by mixing milk, chemicals and water. It's more profitable but definitely NOT better.
Hidden Additives
To extend shelf life or alter taste, many brands add preservatives, whiteners, and flavouring agents.
Low Cost, Low Quality
To cut costs, brands often buy poor quality milk or yogurt and blend it — compromising nutrition and freshness.
Misleading Packaging
Technical workarounds around nutritional declaration creates confusion to what actually one is consuming.
Our Why
Started in 1960s Calcutta — a family dream rooted in purity , care , and Joi
Our Promise
Naturally Fresh
Our products skip the shelf-life chemicals. What you get is real milk — untouched, untainted, uncompromised.
Only Real Milk
We never use reconstituted milk. It’s always fresh, full-cream, and straight from the farm.
Pure Inside
Nothing fake here. Our flavour and colour come from nature — not a lab.
Clean & Safe
We don’t rush nature. Our cows aren’t pushed with hormones or antibiotics, and it shows in every spoon.
Open Book
From sourcing to processing, we tell you everything. No secrets, just trust.
Since 1947
Built on Trust
JIS Group Legacy
West Bengal’s Pride
Modern Yet Traditional
Purity in Every Drop
Since 1947
Built on Trust
JIS Group Legacy
West Bengal’s Pride
Modern Yet Traditional
Purity in Every Drop
Since 1947
Built on Trust
JIS Group Legacy
West Bengal’s Pride
Modern Yet Traditional
Purity in Every Drop
Our Self Owned Farms Make All The Difference
Quality and purity starts with ownership, not outsourcing.
Single Origin Milk
We don’t outsource purity. We cultivate it.
When we say all our products are made from single origin milk, we mean that every drop of milk comes from our very own farm in Dankuni without any outside suppliers. We maintain full control from feed to bottle which ensures traceability of every drop.
When we say all our products are made from single origin milk, we mean that every drop of milk comes from our very own farm in Dankuni without any outside suppliers. We maintain full control from feed to bottle which ensures traceability of every drop.
5,000+ indigenous cows and buffaloes
Free-grazed, well-fed, and loved
No third-party suppliers. No unknowns
Indigenous Breeds of cattle
Healthier animals make happier milk.
We have always worked with indigenous breeds of cattle which are well-regarded for their climate adaptability, disease resistance. Breeds like Sahiwal, Gir, and Red Sindhi are known for naturally high yield and nutrient rich milk.
We have always worked with indigenous breeds of cattle which are well-regarded for their climate adaptability, disease resistance. Breeds like Sahiwal, Gir, and Red Sindhi are known for naturally high yield and nutrient rich milk.
No hormone boosters. No shortcuts
Nutrient rich feed and diet
Daily health checks
Fostering love and compassion
Process (Minimal)
The less we interfere, the better it tastes.
The less we interfere, the better it tastes. We chill the milk instantly, pasteurize it and then bottle it with minimal human contact to keep it clean, fresh, and as close to nature as possible.
The less we interfere, the better it tastes. We chill the milk instantly, pasteurize it and then bottle it with minimal human contact to keep it clean, fresh, and as close to nature as possible.
No overheating
No over-processing
No additives for visual enhancement
.jpg)
Packaging with Purpose
Good milk deserves good packaging.
Good milk deserves good packaging. Good packaging means easier transportation, storage and handling. That is why we bottle our products in PET — safe, recyclable, and better at locking in freshness compared to cartons or pouches. Also PET bottles are THE MOST RECYCLED item in our country.
Good milk deserves good packaging. Good packaging means easier transportation, storage and handling. That is why we bottle our products in PET — safe, recyclable, and better at locking in freshness compared to cartons or pouches. Also PET bottles are THE MOST RECYCLED item in our country.
No pouches. No cartons
Fully recyclable bottles
Freshness that lasts
Farm Fresh Goodness
Zero Additives
No Preservatives
Minimally Processed
Fully Recyclable Bottles
No Outsourcing
Nutrient Rrich
Zero Additives
No Preservatives
Minimally Processed
Fully Recyclable Bottles
No Outsourcing
Nutrient Rrich
Zero Additives
No Preservatives
Minimally Processed
Fully Recyclable Bottles
No Outsourcing
Nutrient Rrich
Our Story Is Just Getting Started
Joi isn’t just another dairy brand. It’s a movement — for real wellness, radical transparency, and everyday joy. And we’re just getting started. Come join the journey.
Farm Fresh Goodness
Pure A2 Excellence
Naturally Nutritious
Crafted with Care
Honoring Tradition
Embracing Innovation
Farm Fresh Goodness
Pure A2 Excellence
Naturally Nutritious
Crafted with Care
Honoring Tradition
Embracing Innovation
Follow us on Instagram #JoiFarm
